1992.
American Grunge was sweeping all over the world. Seattle was World’s Rock Headquarters. Bands who were not grunge, were not considered bands at all.
Understandably…some bands were pissed. Especially British bands.
Suede was formed in 1991, and they were supported by the press…Melody Maker, NME and Select to name a few.
When NME found out that Suede was left off the nominations at Brit Awards, 1992, they started a weekly campaign. The theme of the campaign being: Fuck the old Phil Collins, Rod Stewart and their cronies. We need new blood to perform at the Awards. And it should be Suede.
Their relentless campaign worked. Brit Awards organizers decided to let Suede perform. The song “Animal Nitrate” with its hidden sexual messages was performed. The sea of tuxedos looked uncomfortable in their chairs.
Brit Pop had its birth!
The song was released as single and it went to the Top Ten. People started noticing Blur, Oasis and countless other good bands.
And we, the listeners, got a chance to listen to absolutely amazing songs.
The moral of the story: Music magazines in our country should be more open about their support. They should try things which may not have done before. They need to convince the non believers..so that the bands in our country gets the attention.
Music Magazines….Are you listening? Do you have the power and the will to change the scene?
experiments and results 
The Power of Press
Tags: india, music magazines, personal comment, suede
1992.
American Grunge was sweeping all over the world. Seattle was World’s Rock Headquarters. Bands who were not grunge, were not considered bands at all.
Understandably…some bands were pissed. Especially British bands.
Suede was formed in 1991, and they were supported by the press…Melody Maker, NME and Select to name a few.
When NME found out that Suede was left off the nominations at Brit Awards, 1992, they started a weekly campaign. The theme of the campaign being: Fuck the old Phil Collins, Rod Stewart and their cronies. We need new blood to perform at the Awards. And it should be Suede.
Their relentless campaign worked. Brit Awards organizers decided to let Suede perform. The song “Animal Nitrate” with its hidden sexual messages was performed. The sea of tuxedos looked uncomfortable in their chairs.
Brit Pop had its birth!
The song was released as single and it went to the Top Ten. People started noticing Blur, Oasis and countless other good bands.
And we, the listeners, got a chance to listen to absolutely amazing songs.
The moral of the story: Music magazines in our country should be more open about their support. They should try things which may not have done before. They need to convince the non believers..so that the bands in our country gets the attention.
Music Magazines….Are you listening? Do you have the power and the will to change the scene?